Before redesigning the Maptote catalog, I noticed that its production was a stressful, if not messy, rush to a deadline that was invariably hit just in the nick of time. I wasn’t responsible for the catalog then, but after discovering the way it was being made and evaluating past catalogs, I pitched a redesign. I knew we needed to both standardize the branding and also streamline the design process. Keeping both of those goals in mind, I created an InDesign template with master pages and styles that makes adding or changing content a breeze, while also focusing more on communicating brand and mission.
SEA SALT WATER
My second creative love is ceramics. In preparation for my first Renegade Craft Fair, I couldn't resist branding this work and developing my official side hustle: Sea Salt Water. Materials created included logo, website, makers mark, stamp, business cards, and post cards.
In 2016, Carlos Ibarra ran across the across the country, filming both his travel and also his discussions with the people he met along the way. Before taking on such an incredible journey, he needed to find sponsors to make his dream possible. To help him gain support, I created a pitch packet that gave his idea a polished and organized platform from which he could inspire others to join the journey. He ultimately acquired sponsorship from AAA, NeueHouse, Spring, Stance, Asics, and others.
Concept, styling, and photography of creative content for Maptote's social media, website, and blog.
Postcards are an integral part of Maptote’s branding, used at tradeshows, placed in orders, and sent with samples. As new products and new business are created, it’s great to have a quick, tangible way to tell people about it outside of digital communications.
MAPTOTE PRINT DESIGN
At the core of Maptote's brand is the creation of playful designs that embody the look and feel of a location. As a designer there, I had the wonderful task of helping bring these graphics to life for both the company and for custom clients. Clients shown: Urbanic Paper Boutique, Madewell, HBO Game of Thrones, Cooper Hewitt, and Monaco Tourism.
L'OCCITANE MAPTOTE COLLABORATION
As a company with strong roots in their city of origin, L’Occitane understands the power of tapping into their customers’ city pride and sense of home. Naturally, they called on Maptote to create location based designs to form a connection between their products from Provence, France and their US customers. I worked start to finish on all the designs shown, while following branding constraints of both companies and meeting the project goals that L’Occitane desired.
Melody Jams is a children’s app that encourages the exploration of musical instruments and sound via a group of adorable musical monsters. The creator of this app had settled on a font for the logo, but wasn’t sure if it was speaking to the message of Melody Jams. When he asked me to punch up the logo, I realized that the missing piece was his target audience: kids! The logo needed more character and fun to draw them in, and what better way than to take a note from the monsters themselves.
Even in my free time I find myself doing little projects just for myself. Fun fact: I’m a rural southern transplant, but never liked country music until moving to NYC. Watching Nashville, a TV show about the country music scene, soon became a guilty pleasure that I managing to pass on to my friends. As the show got more and more ridiculous, we would jokingly tally up all the reoccuring “soap-opera” style scenes. For the next season premier, I was inspired to host a viewing party and created a set of bingo cards to play along during the show. Giving a personal purpose to the melodrama of the show had us rooting for things at which we’d typically roll our eyes.
TIS THE SEASON
Each year I create a new holiday card to send out to friends and family. Usually tongue-in-cheek and always a postcard, I keep my greeting design light-hearted and hopefully humorous.